There’s a first time for everything and this is my first blog. Reminds me of having a diary as a teenager, but a) there’s going to be no mention of kissing pimple-faced boys and b) blogging is actually about talking to other people, not just navel gazing, right?

I can really see how we could use social media more in my organisation, not so much as a substitute for other media, but as a way to reach a particular group of our people and talk to them in a way that suits them.  If using some social media tools helps us to get some of our people more keen on what’s happening at work, sharing their ideas and getting more involved, it’s got to be worth dipping our toes in the water. But we want to be sure we don’t assume people who aren’t gen x or gen y won’t be interested.